Good Will

Glory to God in the highest, and on earth peace, good will toward men. ⏤ Luke 2:14 KJV

The goodwill announced here at Jesus' birth is God's favor toward us. Goodwill is also an intangible asset on a company's balance sheet. It's the difference between the firm's market value and its tangible assets. There's something more to life than the concrete and visible, tenuous as that 'more' may seem at times. Consider Henry Wadsworth Longfellow's poem "Christmas Bells," on which the carol "I Heard the Bells" is based.