People like us do things like this

Seth Godin is an insightful entrepreneur, marketer, author, and speaker. Seth teaches an approach to marketing that's based on psychographics rather than demographics. To explain this term psychographics, he uses the statement "People like us do things like this."

It's a simple sentence that addresses identity (People like us) and culture (do things like this).

This little statement reminds me that when we come to Christ, we're given a new identity and we're brought into a new culture. Our job, then, is to discover who we are in Christ and to become students of a culture defined by Christ.

Let's read the New Testament with this lens and ask Jesus, Matthew, Mark, Luke, John, Peter, Paul, James, and Jude to be our guides. Let them tell us who we are. And let them show us what the Kingdom is like. Then, more and more, our words and our works will show others that people like us do things like this.